About Us

Founded by Kelvin Cunliffe and Luka Ellis, two creatives who connected their passions for clothing and music, Pollen was built to push Aotearoa’s creative culture forward.

Pollen Archive stemmed from Rotorua roots, carrying with them the motivation to put their hometown on the map and push a forward-thinking wave. Later shaped in the depths of Dunedin, the brand grew by connecting clothing with music,  blending quality with steeze that’s affordable yet authentic. Never about ripping off supporters, always about building something genuine and homegrown.

Now based across Aotearoa, Pollen Archive focuses on creating clothing that people simply feel good in.

In our earlier days, Pollen acted as a bridge between the UK, NZ, and beyond, collaborating across multiple creative outlets with a strong emphasis on electronic music. With deep History in Aotearoa’s electronic scene and first-hand experience of how things are done, Pollen knows there’s something special here in New Zealand.

Pollen is built with intention. A brand with tunnel vision. No more ceilings.

Aotearoa’s Freshest.